Niera came to us with a catalogue that had no real identity. Products were listed by SKU number only, with no names and no collections, so customers had to spot something on social media, hunt down the matching SKU, then go find it on the website to buy it. We approached this by renaming and organizing the entire catalogue into proper collections, and building a visual system, moodboards, photoshoot style, video direction, that's still in use today. Once we saw ad spend directly driving sales, we pushed harder into paid media to compound it. The focus stayed on giving the brand a structure it never had, then scaling what worked.